American Family Life Insurance Company Review (2024)

Discover financial peace of mind with American Family Life Insurance Company, a trusted provider offering customizable policies, a streamlined claims process, and diverse coverage options tailored to safeguard your loved ones' future.

UPDATED: Apr 23, 2024Fact Checked

Laura D. Adams

Insurance & Finance Analyst

Laura Adams is one of the nation’s leading finance, insurance, and small business authorities. As an award-winning author, spokesperson, and host of the top-rated Money Girl podcast since 2008, millions of readers and listeners benefit from her practical advice. Her mission is to empower consumers to live healthy and rich lives by planning for the future and making smart money decisions. She rec...

Insurance & Finance Analyst

Daniel Walker

Licensed Insurance Agent

Daniel Walker graduated with a BS in Administrative Management in 2005 and has run his family’s insurance agency, FCI Agency, for over 15 years (BBB A+). He is licensed as an insurance agent to write property and casualty insurance, including home, life, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like Reviews.com and Safeco. To ensure our content is accura...

Licensed Insurance Agent

UPDATED: Apr 23, 2024

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We are not affiliated with any one insurance provider and cannot guarantee quotes from any single provider.

Our insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different insurance providers please enter your ZIP code above to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

UPDATED: Apr 23, 2024

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We are not affiliated with any one insurance provider and cannot guarantee quotes from any single provider.

Our insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different insurance providers please enter your ZIP code above to use the free quote tool. The more quotes you compare, the more chances to save.

UPDATED: Apr 23, 2024Fact Checked
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American Family Life Insurance Company

Average Monthly Rate For Good Drivers

$67

A.M. Best Rating:

A

Complaint Level:

Low

Pros

  • A wide range of insurance types offered
  • Customizable policies to fit individual needs
  • Positive customer reviews and high satisfaction
  • Streamlined claims process for smoother experience
  • Flexible premium payment options

Cons

  • Rates may be higher for certain demographics
  • Limited international coverage for some policies

Explore the comprehensive world of American Family Life Insurance Company in this insightful article. From a range of coverage options including whole life, term, and universal policies to supplementary plans like accidental death and mortgage protection insurance, the company offers tailored solutions for diverse needs.

With a commitment to customer satisfaction, their streamlined claims process and flexible premium payments add to the appeal. Uncover the benefits of this insurer’s policies through positive customer reviews and a solid A.M. Best rating.

Whether you’re looking for lifelong security, short-term coverage, or specific protections, American Family Life Insurance Company stands as a reliable partner in safeguarding your family’s financial future.

American Family Insurance Coverage Options

When it comes to securing your family’s future, American Family Life Insurance Company offers a diverse range of coverage options tailored to various life stages and needs. From lifelong protection to specific term coverage, their policies ensure your family’s financial well-being. Explore the following coverage options:

  • Whole life insurance: Providing comprehensive and lifelong coverage, whole life insurance offers not only a safety net for your loved ones but also a cash value component that grows over time, creating an additional financial asset.
  • Term life insurance: Ideal for those seeking coverage for specific periods, such as the duration of a mortgage or until your children are financially independent. This option offers simplicity and affordability.
  • Universal life insurance: Balancing flexibility with lifelong coverage, universal life insurance allows you to adjust your premiums and coverage as your circumstances change, ensuring your policy stays aligned with your evolving needs.
  • Accidental death insurance: A supplementary policy that provides an extra benefit if the policyholder’s death occurs due to an accident. This coverage can offer peace of mind, particularly for those in high-risk professions or situations.
  • Mortgage protection insurance: Designed to safeguard your family’s home in case of your untimely demise, mortgage protection insurance ensures that your loved ones can maintain their residence during challenging times.

With American Family Life Insurance Company’s wide array of coverage options, you have the flexibility to choose the policy that best suits your family’s needs.

Whether you’re seeking lifelong security, temporary coverage, or specific protection against accidents or mortgage obligations, their range of options ensures that you can make a well-informed decision for your family’s financial future.

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American Family Insurance Rates Breakdown

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Driver ProfileAmerican Family LifeNational Average
Clean Record$155$119
1+ Ticket$180$147
1+ Accident$150$173
DUI$222$209
Poor Credit$267$205

*monthly rates are based on an average of minimum and full coverage for a 45-year-old male driver

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American Family Insurance Discounts Available

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DiscountAmerican Family Life Insurance Company
Anti Theft8%
Good Student11%
Low Mileage9%
Paperless6%
Safe Driver9%
Senior Driver15%

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American Family Life Insurance Company values its policyholders and offers a variety of discounts to make their insurance policies even more affordable and accessible. Here are some of the discounts you can take advantage of:

  • Multi-policy discount: Save when you bundle multiple insurance policies, such as auto and home insurance, with American Family Life Insurance Company.
  • Good health discount: Enjoy reduced rates if you’re in good health and meet certain health criteria.
  • Non-smoker discount: If you’re a non-smoker, you can qualify for a discount on your life insurance premiums.
  • Safe lifestyle discount: Maintain a healthy lifestyle by engaging in regular physical activities and making health-conscious choices to be eligible for this discount.
  • Preferred rate discount: This discount is offered to policyholders who meet certain underwriting criteria, showcasing a strong financial and personal profile.
  • Safe driving discount: If you have a clean driving record, you may qualify for this discount on certain policies.
  • Payment method discount: Opt for automatic premium payments to enjoy a convenient discount on your premiums.
  • Loyalty discount: Stay loyal to American Family Life Insurance Company, and you may receive a discount on your premiums as a token of appreciation.
  • Good student discount: If you have a student on your policy who maintains good grades, you could be eligible for this discount.
  • Military discount: Active-duty military personnel and veterans may qualify for a special discount as a gesture of gratitude for their service.

American Family Life Insurance Company is committed to making quality insurance coverage accessible to everyone. Through a variety of discounts that cater to different aspects of policyholders’ lives, they reward responsible behavior and offer opportunities to save while ensuring your family’s financial security.

Read more: Aflac vs. American Family Life Insurance Company

How American Family Insurance Ranks Among Providers

In the competitive landscape of life insurance, American Family Life Insurance Company faces several notable rivals, each bringing its strengths to the table.

Understanding these competitors can help you make an informed decision about the best insurance provider for your family’s needs. Here are some of American Family Life Insurance Company’s main competitors:

  • State Farm: A well-established insurance giant, State Farm offers a wide range of insurance products, including life insurance. With a strong emphasis on personalized service and a vast network of agents, State Farm competes in providing comprehensive coverage options.
  • Allstate: Known for its “You’re in Good Hands” slogan, Allstate is a prominent player in the insurance market. They offer various life insurance policies with customizable options, backed by a reputation for customer service excellence.
  • Prudential: As one of the largest life insurance companies, Prudential brings decades of experience to the table. Their range of coverage options, financial stability, and investment opportunities set them apart.
  • New York Life: A mutual insurance company, New York Life is recognized for its long-term commitment to policyholders. They offer a variety of policies and investment opportunities, often appealing to those seeking stability and financial growth.
  • Northwestern Mutual: With a focus on financial planning and wealth management, Northwestern Mutual is a formidable competitor. They offer a range of life insurance products alongside investment and advisory services.
  • MetLife: A global insurance provider, MetLife offers diverse life insurance options with an international presence. Their vast network and reputation contribute to their competitive edge.
  • AIG (American International Group): Known for its global reach and financial services, AIG provides life insurance solutions with an emphasis on flexibility and customization.

Understanding these competitors and their unique strengths can guide your decision-making process, ensuring that you choose the life insurance provider that aligns best with your family’s needs and priorities.

Read more: State Farm Life Insurance Review 

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American Family Life Insurance Company Claims Process

Ease of Filing a Claim

American Family Life Insurance Company (AFLIC) offers multiple convenient methods for policyholders to file insurance claims.

Policyholders can file claims online through the company’s official website, over the phone via their dedicated claims hotline, or by using the AFLIC mobile app. This diverse range of options caters to different preferences, making it easy for customers to initiate the claims process in a way that suits them best.

Average Claim Processing Time

One crucial aspect of any insurance company is the speed at which claims are processed. AFLIC has consistently maintained a competitive average claim processing time.

While actual processing times may vary depending on the complexity of the claim and the required documentation, the company strives to efficiently assess and settle claims. Policyholders generally experience a relatively smooth and prompt claims resolution process with AFLIC.

Customer Feedback on Claim Resolutions and Payouts

Customer feedback plays a vital role in evaluating the performance of an insurance company. AFLIC has garnered positive reviews from many policyholders regarding their claim resolutions and payouts.

Customers appreciate the transparency and fairness in the claims settlement process. The company’s commitment to delivering on its promises and providing timely payouts has contributed to its reputation for customer satisfaction.

American Family Life Insurance Company Digital and Technological Features

Mobile App Features and Functionality

AFLIC’s mobile app is a powerful tool for policyholders, offering a range of features and functionality. Users can access policy information, file claims, track claim statuses, and even make premium payments through the app. The intuitive interface and user-friendly design make it easy for customers to manage their insurance policies on the go.

Online Account Management Capabilities

For those who prefer to manage their policies through a web browser, AFLIC provides a comprehensive online account management system. Policyholders can log in to their accounts on the company’s website to review policy details, update personal information, and track claims. The online portal offers a seamless and secure platform for policy management.

Digital Tools and Resources

AFLIC invests in digital tools and resources to empower its customers with knowledge and assistance. The company’s website offers educational resources, such as articles and calculators, to help policyholders make informed decisions about their insurance coverage.

Additionally, AFLIC’s online customer support options provide quick access to answers and assistance, enhancing the overall customer experience.

Frequently Asked Questions

Is American Family Life Insurance Company a reliable choice for life insurance?

Absolutely. American Family Life Insurance Company has established a strong reputation for its commitment to customer satisfaction, a diverse range of coverage options, and positive customer reviews. With a solid A.M. Best rating, you can trust them to secure your family’s financial future.

What types of insurance does American Family Life Insurance Company offer?

American Family Life Insurance Company offers a variety of insurance types, including whole life, term life, universal life, accidental death, and mortgage protection insurance. This diverse range ensures you can find a policy that aligns with your specific needs.

Can I customize my life insurance policy with American Family Life Insurance Company?

Absolutely. One of the strengths of American Family Life Insurance Company is its commitment to offering customizable policies. Whether you need lifelong coverage, temporary protection, or additional benefits like cash value accumulation, you can tailor your policy to suit your family’s unique circumstances.

What benefits does whole life insurance from American Family Life Insurance Company provide?

Whole life insurance offers comprehensive coverage throughout your lifetime, with the added advantage of a growing cash value component. This savings feature can be borrowed against or withdrawn, providing you with additional financial flexibility.

How can I save on premiums with American Family Life Insurance Company?

American Family Life Insurance Company offers various discounts to help you save on premiums. These include multi-policy discounts, good health discounts, non-smoker discounts, and more. By taking advantage of these opportunities, you can make your insurance coverage more affordable.

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Laura D. Adams

Insurance & Finance Analyst

Laura Adams is one of the nation’s leading finance, insurance, and small business authorities. As an award-winning author, spokesperson, and host of the top-rated Money Girl podcast since 2008, millions of readers and listeners benefit from her practical advice. Her mission is to empower consumers to live healthy and rich lives by planning for the future and making smart money decisions. She rec...

Insurance & Finance Analyst

Daniel Walker

Licensed Insurance Agent

Daniel Walker graduated with a BS in Administrative Management in 2005 and has run his family’s insurance agency, FCI Agency, for over 15 years (BBB A+). He is licensed as an insurance agent to write property and casualty insurance, including home, life, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like Reviews.com and Safeco. To ensure our content is accura...

Licensed Insurance Agent

Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

Reviews
for American Family Insurance

4.04 (2,180 reviews)
5
September 6, 2022

TammyNelson

Great auto insurance for Costco Members through Connect

I like working direct with insurance companies for simple coverage like auto insurance. They make it easy. They're professional and knowledgeable and fast. Great discounts for Costco members too.
5
January 15, 2021

Doggy

Awesome

Awesome, highly recommend using this company. Best I’ve ever dealt with thus far, great costumer service
4
January 14, 2021

flip2score7

am fam review

for the most part, there have been no issues in the years I have been on their insurance with family and then subsequently purchasing my own with them. however, they are sometimes slow to send things out.
2
October 15, 2020

timtone

Unexpected charges

They charged me a fee to use my card instead of a check what is this 1965? I left for a more 2020 provider esurance!
5
October 15, 2020

ely135

American Family tops any other insurance company

This insurance company really goes the extra mile. They are always willing to walk you through anything you need help with and explain things you may not quite understand. They even have check-ins every 6 months or so to make sure your policy is still suited for your current needs and that you aren't missing out on any applicable discounts. Moreover, American Family offers an incredible amount of discounts. I would be shocked if any individuals a...
This insurance company really goes the extra mile. They are always willing to walk you through anything you need help with and explain things you may not quite understand. They even have check-ins every 6 months or so to make sure your policy is still suited for your current needs and that you aren't missing out on any applicable discounts. Moreover, American Family offers an incredible amount of discounts. I would be shocked if any individuals actually received a quote that did not have at least one discount on it! When a company has amazing customer service and really cares about saving you money, it's hard to believe that the coverage you are provided could really be anything other than terrible. American Family strives to leave you flabbergasted. My auto insurance is everything I want/need, and I'm paying a premium that is $200 below what any and all other companies quoted me!
5
October 12, 2020

snoopyhugs18

When a 90-minute Meeting Saved Us $596!

Because we have our Condo Insurance with American Family, our local agent reached out to my husband and me to review that policy at the time of its annual renewal. I appreciated the ability to do this--in person (with proper precautions taken) even in spite of COVID-19. During this meeting, we requested an Auto Insurance quote, and we were thrilled to discover that American Family could save us approx. $596 annually for identical coverage if we s...
Because we have our Condo Insurance with American Family, our local agent reached out to my husband and me to review that policy at the time of its annual renewal. I appreciated the ability to do this--in person (with proper precautions taken) even in spite of COVID-19. During this meeting, we requested an Auto Insurance quote, and we were thrilled to discover that American Family could save us approx. $596 annually for identical coverage if we switched from our former insurer! The new policy was underwritten and ready for us to sign in less than 24 hours. American Family's online tools are easy and efficient to use, yet they look and feel secure. After a 6-year break from American Family because there was no local agent where we previously lived, I am so glad to be back!
5
October 2, 2020

DomMar35

Boss

American Family Insurance is an amazing company that acts quickly on claims and works to ensure customer satisfaction
5
October 2, 2020

ruthjahncoz

a bright point in a dark time

We were in a bad car crash. The other car was at fault, but we had car replacement coverage. We had the money to buy a new to us car in less than three weeks. We covered our new to us car with them. We had to talk to several departments during this time and everyone was helpful.
5
June 12, 2020

LillyM

Young but excited about Insurance!

I think they are good so far, I can't wait to get the decrease in insurance payment at the age of 25. Just 6 more years to go!
5
May 5, 2020

KatieM

My AMFAM experience

Good service always! very friendly, easy to work with, available to anser all my quesitions, very profesional .
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